About Us

Prolift started as Clarklift of Buffalo in 1975
when investors purchased the business from Brodie Industrial Trucks who had been a Clark forklift dealer for many years. Shortly thereafter we opened a branch in Jamestown, NY which stayed open until 1994. It was that same year, 1994, that we took on the Daewoo forklift line that had recently split from Caterpillar as a contracted partner to manufacturer forklifts.

By the year 1997 the company had become an ESOP (Employee Stock Ownership Plan) Company. At that time we were a Clark and Daewoo dealer.

The year 2000 was a significant year for Prolift
as we were awarded the Caterpillar forklift line for both the Buffalo marketplace as well as the Rochester marketplace. At that time we changed our name to Prolift and opened a facility in Rochester, NY.

Since that time we have grown into a single source for our customers
with a diverse product offering which includes Factory Cat sweepers and scrubbers, Taylor Dunn and Columbia Par Car personnel vehicles and burden carriers, Pentalift dock equipment, Sellick rough terrain forklifts and all type of material handling products from racking to industrial supplies. We offer installation services for dock construction, conveyor installs and all types of material handling and fabrication.

We are a customer service organization that provides parts, service, rental and sales along with forklift operator training.
We have two locations to service the 14 counties of Western New York and parts of Pennsylvania. We provide 24 hour/seven day a week emergency service with an experienced factory trained mechanical force of over twenty. Our average mechanical forklift experience is 25 years. We provide parts and service support for all makes of forklifts and keep a large inventory of parts in both locations. Our rental fleet is equipped to handle any request and we pledge to always find you the rental forklift you need.

Since 1975 our business has been well positioned to handle all types of customers and projects.
We have a great group of people with vast experience that understand what it takes to get the job done. As an ESOP company you will see the level of dedication in all aspects of the business.Our experience flows through our people. We would be happy to furnish any customer references.


1835 Dale Road Buffalo NY 14225
Phone: 716-895-8600 || Fax: 716-895-1658
Toll Free Phone: 1-888-474-0149
111 Holleder Parkway. Rochester, NY 14615
Phone: 585.254.4950 || Fax: 585.254.4975
Toll Free Phone: 1-888-474-0149